Yes, But Who Said They'd Actually BUY the Damn Thing?

No matter how many test groups you run all of us in business face this dilemma. Does anyone really want the product you are selling? We often make the mistake of believing that if our circle of friends need it everyone does. This is one of the main reasons why businesses fail. Even in my own business I have had hundreds of people say they love the idea and want to go as soon as I get it open. Now that I have the dates set and am ready to go few of those people are calling and booking their trip. We need to understand that this is a cost of business and it will force you to look for different options for marketing harder and longer than you ever thought possible to build a brand that will last and continue to grow. So here is a great article that will give you even more information on this subject.

Yes, But Who Said They'd Actually BUY The Damn Thing?

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